LAB and Aliance for Biking and Walking presented a webinar on 3/19/14. You can play back the slideshow and listen in though you cannot participate or ask a question.
Webinar Recap: Twitter for Media Relations | League of American Bicyclists
Combine this with Facebook 101 and Twitter 101 and Instagram, tumblr, Pinterest, Vine 101 webinars for a complete guide to usine social media to advocate for biking and walking.
File this under Tools